We Revolutionise Indian Digital PR Industry by launching hundreds of regional and mainstream online publishers to PR Domain.
How we Started?
Our humble but ambitious journey started in 2014 under our sister concern company, when a Mumbai based client of ours who belonged from the wellness industry, approached us to get a press release article published and distributed on behalf of their brand. We approached a few wire agencies based out of the USA for the task and got the job done. To our utter surprise, we found that the published links were removed within a couple of months of their publication, not only this there were no images, paragraph headlines were missing and many other
Limitations & Drawbacks
As we started to publish and distribute press release content for more and more of our clients, we noticed that this process of link removal was a constant process. The primary reason for this was that all the wire agencies were associated with news agencies without having any direct associations with any news channel. This limited these wire agencies in terms of quality press release publication.
Apart from this, whatever content was published and distributed through these wire agencies, was made to carry their logo. As a result, even after spending hefty sums, we were dissatisfied with their services and the widespread issues during the publication as well as the post-publication stages. This led us to start our own network – Digpu News Network.
Collaboration with 55 Indian News Publishers
Following our market research and experience, in 2018 we started forging a network of our own, made up of regional and mainstream news channels. In about two years, by the end of the year 2019, we had managed to stitch partnerships with 55 Indian regional news channels in English, Hindi, Marathi, Gujarati, Kannada, Odia, Bengali and Assamese languages. This was for the first time when Indian news publishers launched in PR Industry.
Partnership With Mainstream Media Group
In March 2019, we signed partnership deal with India’s biggest media group ‘Hindustan Times‘ and started publishing branded content to entire HT Media Group channels like HindustanTimes.com, LiveMint.com, LiveHindustan.com, DesiMartini.com, HT Bangla, Punjabi and Marathi.
Later in the month of June 2019, we signed an exclusive partnership with Network18 Group and got direct access to publish press releases on News18.com English and other 12 languages, MoneyControl.com and FirstPost.com.
By the end of August 2019, we signed another exclusive deal with ForbesIndia.com for the publication of news and branded content.
Partnership with International Media Groups
Why choose us
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We have successfully published branded content for 700 brands and individuals. Launched over 300 news publishers in PR the domain. Developed our own feed network of 228 online news publishers. Working with over 70 PR Agencies in India, China Singapore and USA.