Digpu Network

Strategic PR Solutions

Strategic thinking is the process of developing a strategy that defines your value proposition and your unique sales point (USP). This process includes market research and competitive analysis as well as an assessment of the company’s capabilities and the industry forces impacting it.

Strategic thinking is the process of developing a strategy that defines your value proposition and your unique sales point (USP). This process includes market research and competitive analysis as well as an assessment of the company’s capabilities and the industry forces impacting it.

Our pre-process for strategies and planing starts with a sharing a questionnaire. Based on replies, we perform comprehensive research and build a strategy that ensures 100% success of your goals. We perform various online and offline  activities to ensure 100% success. Below are the glimpse of our services : 

Activities we perform under customised PR Solutions

Online/Offline Research
Competition Analysis
Content Development
Online PR Publication
Live Tv Interviews
YouTube Interviews
Newspaper & Magazines
Bulk Video Sharing
Facebook Marketing
Twitter # Trends
Video Ad Development
Financial Activities
Awards and Recognition
Press Conferences
Wikipedia Content

Strategic & tactical planning

Our marketing strategy is based on 04 (four) different factors:

  • Brand Presence — and make more money
  • Sales Achievement – Attract and retain quality, high-paying customers
  • Reputation Managment – Manage your time so you’ll get more done in less time
  • Crisis Managment – Hone sharp leadership skills to manage your team

 

Strategy development

Strategic Marketing Planning

Online/Offline Research

Online and offline research will be performed to understand consumer behaviour, market trends, demographics, competition analysis etc. Our online and offline research is carried out as discussed below:

  • Search Trends : We perform various research based on product /service search trends over the web in past 12 month.
  • Demographics : We identify top 50 locations where specific product, or a service is in high demand.
  • We identify the age and gender for which a particular product/service is in high demand.
  • Keywords / Tags: We identify top 20 keywords and tags that are using by the consumers while searching over the web.
  • Expert Advice: Under offline activities, we discuss about a service/product with experts in that industry.
  • Qualitative Research: A qualitative research will be performed to understand the on-the-ground reality. Under this activity, experts from our team personally visit the targeted locations and understand the mental level of the consumer. It will be performed through direct communication with the people, concerned authorities and independent researchers.

Competition Analysis

To ensure 100%, it is mandatory to understand strength and weakness of your nearest competitors. To do so we perform in-depth study on 3-4 of your nearest competitors: 

  • Past Activities : Using various paid and free online tools, we will identify all past and current performed activities by your nearest competitors. Not only this we will also identify the budget they have spent on a particular activity and how these activities resulted. 
  • Marketing Platforms: We perform a deep study and analysis on all used  marketing platforms, content, banners, slogans, taglines, hash tags and its impacts in the market and consumer behavior. 
  • Top Activities: We identify the most result-oriented activities performed by your competitors in past 12 months and prepare an analysis report. This report will help us to understand your competitors in depth.
  • Web Presence : With the help of reverse search, we identify web presence of your competition. Not only this which particular web activity is performing at its best and why? Is what helps us to build a perfect startegy.  

Activities we perform post research and competition analysis

We are a team of experienced journalist, news writers and  designers.  We develop positive news stories, banners, slogans, tagline, PPTs and other required material. 

Our own network of 300+ online 
(mainstream and regional)  news channels is our biggest strength. We get your brand story published on related media channels.  

We will help your company’s CEO/Founder/COO to speak on a live TV interview conducted by a national Television. Interviews can be exclusive or a show of more than 2 panelist. 

Live news coverage or interviews on your favourite YouTube channels.  

We will publish your organic stories on national and regional level newspapers and magazines. 

Video clips or bytes will be shared to a mass of people. Several activities are involved under mass sharing.  

We perform paid and organic activities on Facebook and Instagram. 

We help your brand or idea to reach to a mass of people through creating relevant hashtags and content.  

Our close associations with Industry leaders in Bollywood help us to develop creative and afforable TV ad for your brand.  

Are you coming up with your IPO? Or you are looking for investors for your company. We can help you in various modes of financial activities. 

We can recommend your brand and efforts for an award you deserve. We will create your brand pitch and submit it over hundreds of platforms. 

We can arrange press conferences for your upcoming events and seminars. We will invite national and regional media to cover your programs. 

Your brand needs a strong recognition, probably Wiki can help it. We will create Wikipedia page content on behalf of you. 

Discuss your business goals with us!