New Delhi: India’s top media group Hindustan Times and Digpu News Network signed an exclusive partnership deal for the publication of branded content. Under the collaboration Digpu News Network will publish the branded content on all Hindustan Times digital news portals like:-
· HT Bangla
· HT Punjabi
· Desi Martini
· HT Marathi
Affordable PR Solutions for Deserving Start-ups and SMEs
With this partnership now Indian start-ups, SME and individuals can be able to publish their brand stories on India’s top media channels in an affordable price. Everyday thousands of new start-ups are coming up in the Indian market, everyone has a unique ideas and creative things, but none of the mainstream media focus to publish their stories. It is all due to TRP business in Indian media Industry. You can find out news stories about founders and CEOs of multinational and corporates but finding a news story about creative start-ups is difficult. With this collaboration now Indian skill will reach to the globe. Hindustan Times (HT) group channels are not only famous in the Indian market, but they are most readable portals in the countries like USA and UK.
Our mission is to promote deserving Indian brands in the global media space, and we are glad that HT group management understood our vision and ready to collaborate with us. Started in 1924, Hindustan Times newspaper is the most reputed and circulated daily English newspaper in India. We will make sure that content distributed by us on HT portals will help deserving Indian talent to explore endless opportunities worldwide, said Kunwar Devender Singh (DNN Founder Member).
Content Publication Process on HT Group Sites
It is an exclusive partnership wherein Start-ups, SMEs and Individuals can approach Digpu News Network with their achievement stories and after a background check and editorial approval it can be published on HT group sites. Every content published through Digpu will be published in a specific category called ‘Brand Post’. Every content will be check and approved by Digpu Editorial Team.
HT is the first Mainstream Media House to Enter in PR Industry
With this partnership, Hindustan Times becomes the first mainstream media group in India that have entered in the PR domain. Indian PR industry is growing day by day but the biggest dilemma was that none of the mainstream news publisher is involved in publishing stories about Startups and SMEs. A single news content on a mainstream media channel can help a brand to reach to the global market and can increase unlimited opportunities. We are very much confident that this tie-up will give a new hope to Indian companies, said Kunwar Devender Singh (Founder – Digpu News Network).