DNN official guidelines for PR news publication on digital news channels.

What We Publish:

• Official company press release from any part of the world.
• Brand or product launch, news business tie-ups, events, company achievements, growth stories, award and interviews.
• Any Government or semi-government official news or statement.
• Individual achievements, stories on a social cause, public opinions.

We Do Not Publish:

• Any article that may be offensive, defamatory, obscene, abusive, pornographic, abusive, hurtful or personal in nature.
• Any content which may incite violence or constitute sensitive information that forms a part of the National Security.
• Content containing appealing to the people for depositing money for any unknown business or activity.
• Any sort of gambling.
• Content containing criticism against any gender, religion and political party.

Images and Word count:

• 700 (seven hundred) words are the maximum limit for pr news publication on English news channels.
• 1000 (one thousand) word limit for Hindi, Marathi, Tamil, Bengali and any other Indian regional language.
• You can share a maximum of 02 images in landscape size. We do not accept selfies or portrait size images.
• Images that are relevant to the content are allowed. In any case, unrelated images will not get published.
• An image should be in landscape format. Recommended sizes are 678X381 (pixels) or 1200X628 (pixels).
• Image captions are mandatory in case the image is containing more than one person.
• Images with text overlay are not allowed. A simple company logo (png) over the image is allowed.
• Logo Size on the image should not exceed 150×150 pixels.

Web Links:

• You can insert a maximum of 02 external links within the content with a no-follow link.
• A single external link is allowed for the channels that allow do-follow links.
• No links are allowed in the case of wired network distribution.
• Links should be authentic like the company’s website or reputed websites. Social Media links are not recommended.

Content & Publication Guidelines:

A.          Headlines

• The headline and sub-headline are mandatory with every news article.
• The headline should not exceed 80 characters; the subheadline should not exceed 160 characters (including spaces).
• It is recommended to have shorter headlines for better results in search engines.
• Hashtags # are not allowed in the headline and sub-headline.

B.          Proofreading & Fact Checks

• The news content will be validated based on a fact check by the DNN team.
• Revenue figures, if any, should be reproduced on Company Letterhead. If the figures are not reproducible, we will not carry them in the news. 
• Proofreading shall be done and we may suggest some changes to make the content more newsworthy. 

C.          Pre & Post Publication

• We will share a preview link and after approval from the client, it will get published and distributed.
• No changes or addons are allowed post-publication.
• A publication report will be shared with the client within 7 working days from the date of publication.

D.          Publication TAT

• No publication will be done on Saturday and Sunday.
• PR News publication will not be on any Government/Public holiday. 
• It will take 7-10 working days to publish an article on a premium digital news channel.
• 3-5 Working days are required to publish an article under DNN PR news packages. 

E.          Video Links

• Video links can be inserted within the content depending upon the editorial guidelines of the particular news channel.
• Only relevant and professional YouTube videos are allowed.

F.          Content Authority Letter

• A content authority letter needs to be signed by an individual or an authorized company representative.

G.          Publication Authority & Editorial Guidelines

• DNN reserves the rights to remove the published content in case of any forgery, legal complaints, the company’s involvement or an individual in any unlawful activity. 
• Editorial guidelines of the news channels vary from one publisher to another. For more information discuss with your relationship manager at DNN or else mail to [email protected]