Short-video app MX Takatak to launch MX TakaTak Creator Fund worth 100 Crore

Short-video app MX Takatak to launch MX TakaTak Creator Fund worth 100 Crore - Digpu News

MX TakaTak has announced the launch of a new initiative for the creators by launching an INR 1 Billion MX Takatak Creator fund to help them build an alternative career.

Having emerged as the number 1 short video platform in India, MX TakaTak has shown huge growth in terms of users, usage time and its large community of content creators amongst other metrics. MX TakaTak is proud to announce a new initiative for creators – the MX TakaTak Creator Fund to encourage India’s talented and innovative set of established and emerging creators to create engaging, impactful and inspiring content on the platform. The fund will deploy INR 1 billion (Rs. 100 crore) for creators.

In a promise to support its existing creators as well as to encourage new creators with impactful content ideas, the fund is meant to help them use their creativity to build an exciting career. The MX TakaTak Creator Fund will support creators of all sizes and backgrounds, rewarding the passion and creativity they put into inspiring, engaging and entertaining the community on MX TakaTak. 

The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories such as education, tech, sports, art, entertainment, fashion and makeup, travel & photography etc. Once selected in the MX TakaTak Creator Fund, the creators will receive regular rewards for their content based on various performance criteria such as uniqueness of their content, authenticity, views, engagement, followers etc. In addition, a select few aspiring creators with story ideas that make a social impact will receive a start-up fund to support the start of their journey on MX TakaTak. The guidelines of the MX Takatak Creator fund will be available on

Speaking about this development, Karan Bedi – CEO, MX Player said, “The MX TakaTak Creator Fund is a way to give back to millions of people who bring their ideas into videos as well as to inspire other digital enthusiasts. Millions of users upload videos daily on the MX TakaTak App. We were thrilled to see the amount of creativity and hard work that our users put into bringing their dreams alive and into a video. We hope that the MX Takatak creator fund will not only reward them but also inspire them to continue creating impactful content, build an inspiring digital career, and help give back to the society that we all benefit from.”

He further added saying, “The short format video ecosystem is fast evolving and we’re delighted to have emerged as the market leaders in this category. Home to 70Mn Monthly Active Users and with over 10 Mn unique content creators, we are the preferred platform of choice for both the users and creators; we aim to further scale this in the new year.”

Through the MX TakaTak Creator Fund, creators will realize additional earnings to remain committed and connected to their audience, thereby creating great quality content.

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About MX TakaTak

MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short-form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 1 Billion+ videos views daily and home to 10Mn+ digital influencers, this free to use platform caters to 70Mn Monthly Active Users.

About MX Player

MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially with 25m Monthly Active Gaming Users and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.

From the stable of Times Internet (the digital venture of Times of India, India’s largest media and entertainment group), MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.  MX has further expanded its business with the launch of its short format video app MX TakaTak – a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 10Mn+ digital influencers as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.